Irina, Selene and Pedro take over the historic Kirol Didac store on Kutxi street in Vitoria-Gasteiz. Under the name Kreatiba Deia, they maintain classic souvenirs but focus on local design products and an artisan workshop.
Three young entrepreneurs, Irina, Selene and Pedro, have taken the reins of Kirol Didac, the iconic souvenir shop on Kutxi street previously run by Kako and Sonia. The new establishment, named Kreatiba Deia, renews the essence of the shop while keeping the initials that made it famous.
The new leaders aim to offer higher quality products with thoughtful design, opting for local suppliers. "We look for things that you would want to take home yourself," they explain. The store will continue selling classics like the rubber giants of Vitoria-Gasteiz, scarves, pins, and keychains, but will also incorporate items created by them and other designers from the city.
Designers at the helm of the new project
Selene and Irina are designers and will be responsible for creating a significant portion of the products: bags, t-shirts, postcards, and 3D designs. "We want to offer something different, something you can't find just anywhere," they state. For now, the team is focused on the opening and the summer campaign, but they already plan to expand the offering.
One of the major attractions will arrive in September: they will set up a workshop in the back room to hold courses on jewellery making, signage, jewellery, and personalised cards. "We want customers to come in and see us working," they assert. The idea is for the shop to become a lively space where the creative process can be observed.
A shop for locals and tourists
The goal of Kreatiba Deia is not only to attract tourists strolling through Kutxi but also to become a reference point for locals when it comes to buying gifts. "We want to be the shop we would enter if we were in another city," they explain. Therefore, they focus on original and quality items, such as "cool" postcards that are only seen in major capitals.
The transition began in late April when Selene, who knew Kako through her family, convinced her partner Pedro and her friend Irina to embark on the adventure. The two designers have known each other since they completed their Artistic Baccalaureate in Vitoria-Gasteiz, and now life has brought them together for this professional challenge.
With Kreatiba Deia, Kutxi street retains a long-standing business but with renewed energy and a clear commitment to local talent. Residents of the Old Town and the entire city will be able to enjoy a shop that promises to surprise with unique products and a workshop that will open its doors in autumn.