A study by the University of Córdoba, in collaboration with the Calvià 365 Foundation, estimates the economic impact of the Half Marathon Magaluf at €1.8 million and reveals citizen support exceeding 80%.
The second edition of the Half Marathon Magaluf has left an economic footprint of €1.8 million in Calvià, according to a socioeconomic impact study conducted by the University of Córdoba in collaboration with the Calvià 365 Foundation. The report, based on 528 surveys from various groups, confirms the consolidation of the event as a tourist and sports engine for the municipality.
The study reveals that the return on investment exceeds €23 for every euro spent on organising the event. In total, the race attracted 3,325 visitors, including participants and companions, of which 1,974 stayed at least one night in Calvià. Of these, 755 stayed in hotels with an average stay of 3.65 nights, while 186 opted for tourist apartments (average 2.75 nights) and 33 stayed with family or friends (3.50 nights). In total, 7,029 overnight stays were generated.
The hotel and tourist apartment sector concentrated the largest economic impact, with €630,000 (35% of the total). This was followed by hospitality and catering, with €456,000 (26%), and purchases in shops, stores, and supermarkets, with €282,000 (16%).
For the first time, the study included a prospectus on the perception of residents, businesses, and shops. To this end, 50 companies, hotel and merchant associations, restaurants, taxi drivers, waste workers, and residents were surveyed. The results show a majority support: just over 80% of respondents believe that the event generates a positive economic impact, especially due to increased spending in hospitality and commerce, hotel occupancy, and the promotion of the destination. Only one in ten pointed out possible negative effects, such as an unequal distribution of income or the displacement of residents' usual consumption.
On a social level, nearly 90% of respondents believe that the Half Marathon Magaluf fosters a sense of belonging, projects a positive image of the municipality, promotes sports practice, and generates a festive atmosphere. Possible negative impacts on coexistence, such as traffic disturbances or crowding, received a low rating.
The environmental dimension also receives a favourable assessment. More than 70% of respondents perceive that the event incorporates sustainable measures and promotes environmental awareness. In contrast, two in ten highlight negative impacts such as increased waste in public spaces, increased traffic and emissions, or noise pollution.
Regarding the organisation, 95% of residents believe that the streets returned to their usual state in a reasonable time, and 90% state they received clear and timely information about traffic disruptions and mobility restrictions. Additionally, seven out of ten believe that incidents or complaints were adequately addressed.
The level of acceptance of the event is virtually unanimous: nearly 100% of respondents believe that this type of event contributes to the tourist development of Calvià. 80% think that the race improves the external image of Magaluf and promotes more sustainable tourism, and no opposing responses were recorded regarding its ability to attract visitors in the low season.
The results of the study indicate that the Half Marathon Magaluf has widespread support from businesses, shops, and residents. The vast majority believe that this initiative aligns with the desired tourism model for Calvià and Magaluf and supports its continuation in the coming years.
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