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The MAPFRE King's Cup renews its sponsorship until 2028, guaranteeing 20 million annual return in Palma

The MAPFRE King's Cup renews its sponsorship until 2028, ensuring an annual economic return of 20 million for Palma and strengthening its ties with the Royal Family.

Pere Vidal··4 min read

The Real Club Náutico de Palma and MAPFRE renewed their agreement on Friday, keeping the insurer as the main sponsor of the regatta, an alliance that has already lasted twenty years of uninterrupted collaboration and consolidates the official name of the competition.

The MAPFRE King's Cup will continue to sail the waters of Palma Bay at least until 2028. The Real Club Náutico de Palma and MAPFRE renewed their agreement on Friday, keeping the insurer as the main sponsor of the regatta, an alliance that has already lasted twenty years of uninterrupted collaboration. The pact, signed at the club's headquarters, guarantees the continuity of an event that, according to the club's president, Rafael Gil, "is much more than a regatta."

An economic impact that transcends sport

The regatta generates an estimated economic return of 20 million euros annually for Palma, according to data from the Real Club Náutico. The total of events organized by the entity exceeds 40 million in direct impact on the city. "The MAPFRE King's Cup is not just a regatta, but a social and economic event of international dimension," Gil pointed out during the presentation of the agreement. The president highlighted that the event "projects the image of Mallorca around the world" and brings sailing closer to young people, conveying values such as teamwork and effort.

For the residents of Palma, the celebration of the regatta represents a notable boost to commerce, hospitality, and the service sector during the week of the event. Hotels along the Paseo Marítimo and restaurants in the historic centre usually display a fully booked sign, and the terraces fill with national and international visitors. "During that week, not only are the races followed at sea. There is also interest in everything surrounding the event: the presence of the Royal Family, social activities, cultural programming, or the atmosphere generated in Palma," Gil added.

The bond with the Royal Family, a hallmark

The presence of King Felipe VI at the regatta is, for Gil, an inseparable element of the event. "The Mallorcan summer cannot be understood without the King's Cup or without the King," he stated. The club president recalled that the Royal Family's connection with the entity predates the creation of the competition itself: "Even before the King's Cup existed, they participated in regattas organized by the club. Palma has always been a reference for sailing, and the Royal Family has historically been linked to that tradition." The regatta, held every summer in Palma Bay, attracts vessels from all over the world and has become an unmissable event on the international nautical calendar.

For local fans, the MAPFRE King's Cup is a unique opportunity to see some of the best sailors in the world up close. The competitions take place off the coast of Palma, allowing spectators to follow the races from spots like the Paseo Marítimo or Moll Vell. The festive atmosphere extends to the nautical clubs and the streets of the centre, where parallel activities and exhibitions are organized.

Modernisation of the club after years of uncertainty

The renewal of the sponsorship comes at a time of stability for the Real Club Náutico de Palma, which in November 2023 obtained a favourable ruling confirming its continued concession of the port for another twenty years. "It has been a complicated and uncertain few years," Gil acknowledged, explaining that the legal process extended from 2015. "When it seemed everything would be resolved in 2019, various legal doubts arose that stalled the procedure." Ultimately, the concession expired in December 2022, and the club achieved judicial ratification of its continuity.

With that stability guaranteed, the club plans a significant modernisation project for its facilities. This includes the construction of a parking lot, the demolition and reconstruction of one of the buildings, and the rehabilitation of the historic headquarters to improve its efficiency and infrastructure. "These are facilities with many decades of history that need to adapt to current needs without losing their identity," Gil noted. The club, which was founded in 1948 from the merger of two historic clubs in the city, aims to remain a reference for sailing in the Mediterranean.

According to Gil, MAPFRE's support during the years of litigation was "crucial." "MAPFRE has always been by our side, and this renewal is yet another demonstration of their commitment to Palma and sailing," he concluded. The next edition of the MAPFRE King's Cup will take place in August 2026, and a record participation is already expected.

Written by

Pere Vidal

Redactor

Graduado en Comunicación Audiovisual por la Universitat Autònoma de Barcelona. De los que leen el BOIB con café y encuentran ahí más noticias que en cualquier gabinete.